Chicane was founded in 1999 and is an established and respected professional organisation for PR in several different industries and markets.

Chicane’s founding directors, in their various roles in publishing, had been the recipients of PR and marketing initiatives of all types.

They often found themselves being approached to help build marketing strategies for companies or their brands and correct, develop or re-define their ‘images’.

The founding trio decided to formalise the situation by setting up a company called BFM Strategies Limited of which the PR and marketing arm is known as chicane.

Chicane’s aim is to provide a service to its clients, which will re-define all their expectations of Marketing, Advertising and Public Relations in general.

Chicane looks to set new standards for quality, innovation and cost effectiveness.

Chicane’s aim was to build up a manageable portfolio of Blue Chip companies in various sectors, which has now been achieved. It is now on an internal growth period and as new staff join, the company will make sure that clients that become part of the future portfolio are ones that complement those already on board.

Chicane seeks to establish itself as a true partner with any organisation for which it works and seeks to be thought of as an ‘in-house’ Marketing, Advertising & PR operation and grow with the organisations and companies which employ it.

COMMITMENT
When you employ the services of Chicane, you get the full commitment of the entire Chicane team. We all have different skills and will bring in different members of the team should their knowledge benefit a particular project. This ensures our clients get a premium level of service and input every day – a quality that makes us rather unique.

EXPERTISE AND VALUE FOR MONEY
With more than 100 years of combined PR and marketing experience within the Chicane team, we know the industries we serve. We also know what’s required to make a PR campaign or editorial feature successful and how to deliver it cost effectively on your behalf.

CREATIVITY & DATABASES
With our own in-house design facility at Pinewood and our state-of-the-art global media database, there is very little that Chicane can’t deal with on site.

MEDIA KNOWLEDGE AND RELATIONSHIPS
Thanks to Chicane’s extensive knowledge of the media and our experiences in PR, marketing and publishing, we know exactly who to talk to when it comes to attaining top-level coverage and exposure for our clients.

INTEGRATION
Working closely with other marketing agencies when the need arises, we are able to commission projects on behalf of our clients and work with relevant third party partners bringing added value to our clients.