The majority of the Chicane team have worked within the automotive sector for much of their working lives, including the garage sector (high performance and servicing), franchise dealerships, publishing and PR, as well as motor sport.

Whilst in the publishing sector we were approached by several organisations over the years and asked to recommend PR agencies and consultants on a regular basis.

The answers we used to get back were that the agencies were often too big for them, no technical knowledge or simply didn’t understand the automotive market well enough for their needs and usually ended up with – “It’s a shame you don’t do it yourself!”

So with this in mind the founders decided to listen to the requirements of these companies … and Chicane was born.

• Chicane is unique in that it caters for all segments of the automotive industry whether:
• OE (Original Equipment)
• OEM (Original Equipment manufacturer)
• Aftermarket
• VM - Vehicle Manufacturer ~ passenger car or CV (Commercial Vehicle)
• Performance sector
• Components, Parts & Accessories
• Distribution (at all levels)

The Automotive Industry in general is undergoing global consolidation and competition. With the steady increase in media coverage in local and global outlets, it's become challenging for PR professionals to source what's important, specific markets information, demographics, competitors and company brands and reputation.